SOCIAL MEDIA MARKETING (SMM)

Social Media Marketing (SMM) is the process of promoting brands, products, or services through social media platforms like Facebook, Instagram, Twitter, and LinkedIn. It involves content creation, audience engagement, paid advertising, and influencer collaborations. SMM helps businesses increase brand awareness, drive website traffic, and generate leads. Consistent posting, interactive content, and analytics tracking are key to a successful strategy. A well-planned SMM approach strengthens customer relationships and boosts online visibility.

TYPES OF SMM

PAID SMM

Paid Social Media Marketing (Paid SMM)

Paid Social Media Marketing (Paid SMM) involves running paid advertisements and sponsored content on social media platforms to reach a targeted audience. It helps businesses increase brand awareness, drive traffic, generate leads, and boost sales more effectively than organic strategies.

  • Facebook Ads – Detailed audience targeting with multiple ad formats.

  • Instagram Ads – Visual ads through feeds, stories, and reels.

  • LinkedIn Ads – B2B marketing with lead generation and sponsored content.

  • Twitter Ads – Promoted tweets, accounts, and trends for engagement.

  • YouTube Ads – Video-based ads for brand awareness and engagement.

  • TikTok Ads – Short-form video ads to engage younger audiences

ORGANIC SMM

Organic Social Media Marketing (Organic SMM)

Organic Social Media Marketing (Organic SMM) refers to the use of free, non-paid strategies to build brand awareness, engage audiences, and grow a community on social media platforms. It focuses on creating valuable content, fostering relationships.

  • Facebook – Group interactions, page posts, and live videos.

  • Instagram – Stories, reels, posts, and IGTV for audience engagement.

  • Twitter – Tweeting updates, engaging in trends, and interacting with followers.

  • LinkedIn – Sharing professional content, networking, and thought leadership.

  • YouTube – Posting informative and engaging videos to attract subscribers.

  • TikTok – Creating viral and interactive content to engage younger audiences.