GOOGLE ADS
Google Ads is an online advertising platform that allows businesses to display ads on Google’s search engine, YouTube, and partner websites. It operates on a pay-per-click (PPC) model, where advertisers bid on keywords to show their ads to relevant users. Google Ads offers various formats like Search Ads, Display Ads, Video Ads, Shopping Ads, and App Ads to target different audiences. Advanced targeting options, such as location, demographics, and interests, help businesses reach potential customers effectively. A well-optimized Google Ads campaign can drive traffic, generate leads, and increase sales quickly
Categories of Google Ads:
Search Ads
Search Ads are text-based ads that appear on Google Search results when users search for specific keywords.
Display Ads
Display Ads are visual banner ads that appear on websites, apps, and YouTube the Google Display
Shopping Ads
Shopping Ads are product-based ads that display images and details on Google Search and Google Shopping.
Local Ads
Local Ads businesses attract nearby customers by Google Search, Maps, and other Google platforms.
Video Ads
Video Ads are promotional videos that appear on YouTube and other Google partner during, or after content.
